The Institutional Money Market Funds Association (IMMFA) is the trade association which represents the European triple-A rated money market funds industry. 

IMMFA seeks to ensure that investors in its members' funds obtain a consistently high quality product, in particular by maintaining a set of standards in its Code of Practice.  In addition, it provides education about the money market fund industry and publishes timely statistics on members' funds. 

Since its inception in 2000, IMMFA's money market funds have grown from around €40 billion to over €400 billion.  These funds are increasingly used by institutional investors to manage liquidity and act as important alternatives to cash accounts.